The Zambia National Museums Board is a revered institution dedicated to preserving and showcasing the rich cultural heritage and natural history of Zambia. Established in 1966, the board serves as the custodian of the country's diverse historical artifacts, archaeological treasures, and artistic masterpieces.

The national Museum board requested for proposals for a rebrand of the National Museum Board to showcase its standing.

The new logo features a stylized design with the text "NATIONAL MUSEUM BOARD" arranged in a specifc layout. The word "NATIONAL" is placed above "MUSEUM," and "BOARD" is placed below "MUSEUM," creating a balanced and structured appearance.

The underlined "U" in "MUSEUM" subtly emphasizes the idea that the museum is not just a static collection of artifacts but a living, breathing entity that relies on the participation and engagement of the local community and its visitors. The "U" can be seen as an invitation, symbolizing you—the viewer, the local resident, or any individual who engages with the museum. It highlights thessential role that people play in bringing the museum to life, making history and culture accessible and meaningful.

Waves: The logo incorporates an abstract design element that has 5 waves. These waves symbolize

History

Culture

Knowledge

Diversity

History

Just as waves move continuously and shape the shores, the museum's role is to continously preserve, grow and educate the visitor. All-Seeing Eye: The design also includes an element that can be interpreted as an all-seeing eye. This symbol represents the important role the National Museum Board plays in Zambia, including imparting wisdom, insight, and the ability to perceive beyond the surface. The all-seeing eye signies the institution's mission to educate and enlighten visitors.